Social media has become increasingly popular for employers and colleagues to get connected. LinkedIn is one of the most common websites that offers the possibility to connect with future bosses and find people with common employment. Hundreds of thousands of people use LinkedIn, so how can you make your profile stand out from all the others? Here are some small tips that can help you take your LinkedIn profile to the next level.
1. Use an appropriate photo.
Are you chugging a beer in your LinkedIn profile picture? Do you have a cat as your profile picture?
Most employers are searching through hundreds of different profiles to find who stands out and who looks most qualified for a specific position. The visual presentation is everything. Make your photo look professional and classy. Show future employers that you can apply the same qualities to your job. Professional head shots always look polished and clear, making it easy to be recognized from your photo.
2. Write a detailed summary.
This is your time to shine! The summary gives you the opportunity to describe your skills, interests, passions and goals in life. Go into detail about what makes you happy and what specific talents you bring to the workforce. The summary shouldn’t be too short, but an extremely long summary won’t keep the reader engaged. Try to find a happy medium by writing one or two paragraphs about yourself. You might want to answer some of these questions in your summary:
- What would you like to achieve in the future?
- Where do you see yourself in 5 years?
- If you could describe yourself in 5 words what would they be?
- What are you most proud of?
3. Collect endorsements and skills.
You think you have skills? Put it to the test. Adding skills on your profile lets connections and employers endorse those skills they believe you possess. If they truly think highly of your work, you will receive plenty of endorsements, so think wisely and add the right skills to your profile. Pick skills you believe you excel in. Keep in mind these are not recommendations! These endorsements help boost the appearance of your profile but won’t work as a reference for resumes or interviews.
Tip: Endorse those who endorse you. Support others professional’s skills and they are most likely to reciprocate.
4. Make it easy to contact you.
Share contact details on your profile in plain text, so that people can contact you even if they are not connected to you. The summary is an ideal place. Make it easy for people to get in touch. Check your settings to make sure your profile is publicly visible so it can be found in search engines outside of LinkedIn.
By improving these four simple qualities on your LinkedIn profile, you’ll stand out to other professionals in search of a highly qualified employee. You have the skills, now it’s time to prove it!