Students’ Association of MacEwan University
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Marketing & Promotion

Marketing your student group is important for improving visibility, building your presence, and sharing your events and initiatives with students. This section outlines the marketing tools, advertising opportunities, and promotional resources available to help your group promote itself and engage with students across campus.

Advertising submissons

Student Groups must complete the Advertising Request Form on Student Group Connect for ALL advertising requests.

Click Here

Advertising Guidelines

Logos

Cannot use SAMU’s or MacEwan University’s Logo
Cannot use the MacEwan University Griffin or any likeness
May use the name “MacEwan University” but must reference it in its full name.
Cannot use the same colour and font as the official MacEwan University logo.

Poster Boards

Poster Rules

POSTERS

Groups are responsible for designing and printing their posters. Groups cannot post anything that might be viewed as offensive or demeaning. Poster sizes should be 8 1⁄2 x 11 (letterhead) or 11 x 17 (tabloid). MacEwan University can remove posters at its discretion.

Poster Process

Posters are the one form of advertising that does not require two weeks (10 business days) advance notice before running. Posters can be approved and posted the same day, provided there are no issues.

To avoid wasting time and money due to posters being taken down or not approved, please ensure you receive approval for your posters prior to printing. You can request approval through the Advertising Request Form, or through the Event Approval Form.

Designated Poster Boards

SAMU Building

  • Second Floor: SA-214

Building 5

  • First Floor: 5-158
  • Second Floor: 5-258 (Across from Bean’s List)
  • Second Floor: Near 5-238

Building 6

  • First Floor: 6-124 (Either side of the M-Store)
  • First Floor: 6-153

Building 7

  • First Floor: 7-141
  • Second Floor: 7-227
  • Second Floor: 7-231
  • Second Floor: 7-233
  • Second Floor: 7-286
  • Second Floor: 7-290
  • Second Floor: 7-292

Building 8

  • Second Floor: 8-207

Building 9

  • Second Floor: 9-203

Building 11

  • First Floor: Beside elevators by Roundhouse
  • Second Floor: 11-217
  • Third Floor: 11-326
  • Fourth Floor: 11-452

 *Only hang posters on boards with a purple and yellow banner that says, “Student Groups Postings.” Posters on boards with other banners will be removed.

click here to follow this pdf chart if needed.

 

SOCIAL MEDIA AND WEBSITES

Groups are encouraged to create a website and establish a social media presence on platforms such as Instagram and Facebook to promote their activities, share upcoming events, and engage with students.

It is the group’s responsibility to keep this information current and up to date. Groups are also encouraged to tag @sa_macewan in their social media posts and stories, as SAMU may share or repost this content to help increase the group’s visibility.

Note: If a student group shares information about an event they aren’t involved in, they must include a disclaimer to clarify they aren’t affiliated with the event and are sharing it for informational or promotional purposes only.

Social Media Guidelines
  • Ensure all posts follow the Student Groups Code of Conduct
  • Fact-check ALL information
  • Be aware of messages from hacked accounts
  • Only promote and share group-related information.
  • Do not use other people’s intellectual property unless given permission.
  • Do not share personal information.
  • Change passwords regularly. Don’t share passwords.

Student Groups Spotlight

Every month a new student group will be featured on SAMU’s website and social media networks, giving groups the opportunity to provide information about their activities, goals, and events.Submit the Student Groups Spotlight form on Student Groups Connect to become the next group featured!

Additional Advertising

ad opportunities at SAMU

SAMU TVs
Groups can request to have an event promoted on the TVs in the SAMU building and Students’ Groups Space (SA-214). To request this form of advertising groups will need to follow these guidelines when submitting their Advertising Request Form:

  • 10 business days’ notice.
  • A total of five spots will be allocated in order of submission. Ads are displayed on SAMU screens for a week at a time (Monday to Friday).
  • Required size: 1920 x 1080 (16:9 aspect ratio).

Information to include in the advertisement:

  • Group name
  • Event name
  • Date and time of event
  • Location of event
  • Short description of the event
  • Catchy imaging
  • Contact information (club email, social media, etc.)
SAMU Newsletter

Groups that would like to have an event promoted in the SAMU Newsletter will need to follow these guidelines:

  •  10 business days’ notice.
  • A total of four spots will be allocated in order of submission. The newsletter is released bi-weekly on Mondays.
  • Word count: 20 words max.

Information to include in the advertisement:

  • Group name
  • Event name
  • Location of event
  • Date and time of event

Please note: No student group advertisements will be posted in the newsletter in September or January.

ad opportunities at MAcewan residence

MacEwan Residence Newsletter, Discord, and TVs

MacEwan Residence has transitioned from physical poster boards to digital advertising. There are 26 HDTV 55” screens throughout residence to serve as their primary bulletin boards. Groups can submit a request through the Advertising Request Form.

Please note: MacEwan Residence Newsletters are published in September, January, and May.

MacEwan Residence Advertising Requirements

Please submit advertisements at least 10 business days in advance.

Advertisement specifications

  • File type: JPEG (300 dpi)
  • Maximum file size: 10 MB
  • Dimensions: 1920 × 1080 px
  • Orientation: Horizontal

Required advertisement content

  • Group name
  • Event name
  • Event location
  • Event date and time

ad opportunities at MacEwan International

MacEwan International Newsletter and Social Media

The MacEwan International Department supports international students throughout their university experience. This support includes sharing information about exciting events and opportunities on campus, such as those held by student groups.

Facebook/Instagram Guidelines:

Groups can advertise through MacEwan International’s social media by tagging them in their posts, If the post is relevant to international students, MacEwan International will share the post on their stories.

MacEwan International – Student Groups Spotlight
Groups also can be featured in MacEwan International’s Student Groups Spotlight. Like SAMU’s spotlight, groups will need to fill out the Student Groups Spotlight form on Student Groups Connect to request a feature.

ad opportunities at the griff

The Griff is MacEwan University’s student publication. They cover the latest goings-on around the city center campus, Edmonton’s downtown core, and whatever else matters to MacEwan students. Groups will need to submit their requests through the Advertising Request Form and the Student Groups Department will review and forward the submission to the Griff.

The Griff Advertising Requirements
  • Two groups/month
  • Ad request to be submitted one month prior print
  • Art to be submitted two weeks prior to print
  • File type: CMYK pdfs
  • Ad size: quarter page (4” x 5.125”)
  • All fonts must be embedded or converted to outlines or CMYK jpegs 300 dpi at 100%
  • Ads should be built to actual dimensions and require no printer marks
  • All black text should be 100% black, not a mixture of CMYK colours
  • Any spot colours must be converted to CMYK process colour
  • All images, including support images embedded in art, must be 300 dpi and CMYK